Co‐creating value through customers’ experiences: the Nike case
This case aims to demonstrate how leading firms are learning how to sustain competitive advantage by co‐creating experiences of value
Читать далееThis case aims to demonstrate how leading firms are learning how to sustain competitive advantage by co‐creating experiences of value
Читать далееCollege basketball star leaves game after bizarre shoe malfunction, sending Nike shares down over 2% premarket USA Today/Reuters Duke‘s Zion
Читать далееNike is one of the world’s most popular retailers of athletic clothing and footwear, but there are many things about
Читать далееFor many environmentalists, microplastics are public enemy No. 1. And Nike’s newest shoe platform, Joyride, has literally thousands of them.
Читать далееA pair of 1972 Nike running shoes became the most expensive sneakers ever sold at auction, fetching $475,500 at Sotheby’s.
Читать далееdmittedly, it’s not the record they were originally planning for. But earlier this week, Nike’s controversial Vaporfly 4% shoes tagged
Читать далееThe shoe that changed everything, according to designer D’Wayne Edwards, was the Nike Air Max 1. It was like nothing
Читать далееA debate is heating up in running circles on whether a specific type of shoe can give runners a competitive
Читать далееDuring the 2016 Olympics, Nike put female athletes in the spotlight in its popular «Unlimited» ad campaign—and it promoted diversity
Читать далееThis article will cover how Nike became the leading company in sports brand apparel. Nike was founded in 1964 by
Читать далееFounded in 1964 by legendary Oregon track coach Bill Bowerman and the businessman Phil Knight, Nike has inspired millions of
Читать далееNike has a bunch of mobile apps, including Run Club, Training Club, and its shopping-centric retail app, just called Nike.
Читать далееThe sneaker resale business has become a highly lucrative endeavour. An ever-growing horde of prospectors perch in sidewalk bivvies each
Читать далее